Changing your sales challenges. Gone are the days when every department sold only its own products and services. Your main challenge is to generate valuable customer contacts and to exploit these fully.
There has traditionally been a strong commercial focus on the sale of new and used vehicles. But at least as important is the active selling of technical and digital services, mobility, parts, accessories, financial and service contracts, and insurance.
Gear’s sales training is based on four key principles
1. Be visible to potential customers and generate new contacts and leads
2. Fully understand customers’ needs and wishes
3. Develop a comprehensive customised offer and impose this upon your customer’s situation
4. Negotiate in a transparent manner with a win-win as the ultimate goal
We show your employees how to make a positive impression and how to network continually using traditional and modern channels. We provide training in efficient regional management, multi-channel canvassing techniques and local marketing.
Customers do a lot of research themselves via the internet and draw their own conclusions. Your main focus is to discover quickly what your customers want and already know (or think they know). It does not really matter what you sell. Regardless of whether you sell original bodywork to body shops, roof boxes to private individuals or used vehicles to fleet customers; truly understanding your customer remains crucial to your success. With Gear, your employees learn to ask the right questions and to listen actively in an setting that invites dialogue. We even go further than merely detecting the customers’ needs. We help them to define their latent and future needs as well.
After all, what we are selling more than ever is flexible mobility solutions rather than products. We teach your staff how to present a proposal that is tailored to your customer. Your employees practise using modern argumentation and demonstration techniques which tap into what your customer really wants and needs. We have noted that customers want to know where they stand. Old marketing gimmicks are no longer effective. We teach your employees how to close good deals thanks to open communication. Gaining your customer’s absolute trust is crucial to this process. After all, you will want your customer to come back again and again. Gear will support you with training according to these four principles for a specific department, such as new vehicles or parts, or for a combination of roles across various departments.